Desired target markets are researched using both psychographic and demographic criteria. Due to the 100% online delivery, this can mean local, national or international markets.
Student recruitment involves a multi-layered, targeted, digital marketing approach directing prospective students (leads) to web-based landing pages in order to complete enquiry forms. Leads are aggregated through:
Didasko builds and maintains all web and digital collateral in-house. SEO, SEM, social media and paid advertising are outsourced to specialist organisations which report back into the Didasko systems.
With learning convenience in mind the unique selling points of the Didasko flexible learning model include:
Our online course offer has a reach well beyond the campus. Students can enrol, study and complete their assessments from any location globally, depending on broadband internet access.
This ability to reach out nationally and internationally greatly increases the traditional University catchment areas.